It seems almost everyone, to some degree, is aware that Donald Trump’s frequent comments on women’s rights issues are often tinged with sexism or outright insult. A poll conducted by the Washington Post in July concluded that 77% of American women have an unfavorable view of The Donald, including 65% who had a “strongly unfavorable” opinion of the Republican nominee.

That hasn’t stopped, however, a large segment of the American population from coming out in droves to support Trump at his rallies and on social media. Recent nationwide polling indicates that he and Democratic nominee Hillary Clinton—who herself does not have a crystalline record of supporting female empowerment—are practically neck-and-neck in the Presidential race.

There are many reasons why Donald Trump is not qualified to be President; some of them, ironically, are key tenets of his campaign. Among them, though, is his consistent record of saying unflattering things about American women, a demographic which composes 51% of the United States’ population. Trump has gone so far as to objectify his own daughter, Ivanka, saying he’d marry her if only it weren’t for those pesky taboos about incest. Though the list goes on, other notable Trump-isms about the fairer sex include insinuations that every woman he met on the Apprentice helplessly flirted with him, several notorious rants against Rosie O’Donnell, and a declaration that breastfeeding a child was ‘disgusting’.

It is time that we, as a country, analyze how we have gotten to this point. The easy answer is that yes, Trump is horrible, but Hillary isn’t fantastic either and that there’s no clear choice. What people seem to forget, however, is that there are more than two candidates on the ballot. Disliking Clinton or believing her to be dishonest is all fair and well, but does that mean that we as a society must vote to play ‘Hail to the Chief’ for a man who outright dismisses the equality of over half the U.S. population?

The time has come for the American people, especially women, to stop dismissing Trump’s vulgar comments like he’s chosen to dismiss them. It might already be too late in 2016—just last night, over 80 million American viewers were treated to a debate between two of the most disliked political candidates in modern history—but in the future we must hold the President at least to the ethical standards to which we’d hold a friend or associate.