In July, no one thought a Trump nomination was possible. In March, most thought it was near inevitable.  Now, in the face of several blunders, decreased grassroots support, and Trump’s resounding defeat in the April 5, 2016 Wisconsin primary at the hands of Ted Cruz’s more organized campaign, it’s beginning to look a bit more like July.

It’s no secret that, if Trump fails to secure the nomination on the first ballot by reaching 1237 delegates, there’s almost no circumstance under which the businessman’s campaign would receive the nod after multiple rounds of voting. Thus, it’s vital to Trump’s movement to secure enough delegates to win the party’s nod outright. For a while, it appeared that Trump would successfully be able to do so.

However, a series of events has occurred over the past few weeks that appears to make it much more difficult for Mr. Trump to gain the requisite number of delegates. Firstly, it seems as if some of Trump’s wilder comments are beginning to stick to him—his assertion that women who receive illegal abortions should be legally penalized drew universal ire in a rare display of agreement on both sides of the aisle. Trump was forced to retract the statement, saying instead that he believed culpability in such situations lies with the administrating doctor. Additionally, Trump’s attacks against Heidi Cruz, Ted Cruz’s wife, appear to have struck a nerve with some who see such personal attacks as an overstepping of common courtesy.

The most important development in the seeming decline of Trump’s odds at the nomination—which oddsmakers now place at or below 50%—is the media coverage Trump doesn’t seem to be getting. Even despite controversy over his comments about his abortion comments and attacks against Cruz, the Trump campaign has lost much of what made it so notorious in the first place. As Trump begins to attempt to sound more like a Presidential candidate, he loses the ardent support of fervent ‘outsiders’ who want nothing more than to see the GOP establishment crash and burn. In a way, Trump’s attempts to garner support with the mainstream have lost him the supporters who first supported him—a sign of a campaign platform that is undeniably untenable in the general election.