Recently, technology has infiltrated the food industry. Restaurant-unique apps and websites have become a common method of ordering and delivering food. With the increase in the use of technology, many popular food companies have begun to implement point programs and other fun online sales tactics to encourage customers to order food through technology.

Starbucks is one of the well-known companies using smartphone apps to make ordering and picking up food faster, easier, and more efficient. Customers can input their credit card or gift card information into their personalized accounts, and use their smartphones to pay at the register or online. Food, beverages, and desserts can all be ordered and customized on the online menu, and then picked up at the restaurant location nearest to you.

Each time a purchase is made using the app, the customer generates points which go towards a rewards system. The benefits of ordering through the app include lowered prices and free menu items. This new smartphone resource makes life easier while helping businesses to flourish and increase their sales.

Additionally, a lot of other companies are integrating similar rewards systems using email addresses, or personalized accounts online.

Many popular restaurants have also begun to integrate electronic ordering, right from inside their stores! Genghis Grill for example, has smart tablets on each table that can be used to order food and beverages directly from your table to the kitchen, without needing to flag down a waiter.

Also, these tablets display all of their stores featured items, special discount days, and have games available for children’s entertainment while seated at the table.

With the increase in the use of technology among major corporation restaurants such as these, we can expect to see almost all stores using this convenient sales tactic in the near future.